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Weekly View · WK21-WK25Amazon Advertising · Client Dashboard

Weekly Performance Pulse

Most recent week first, with five-week context and action guidance.

View week
Selected Week Snapshot
Marketplace Sales
Ad Sales
Organic Ratio
Total ACOS
Total ROAS
Ad Spend
YoY Product Sales
Conversion Rate
Five-Week Sales Context
Marketplace, ad-attributed, and organic sales for WK21-WK25.
Selected Week Mix
Paid vs organic mix for the selected week.
Weekly Manager Readout

Data Check
YoY values are taken from the visible sheet. At least WK21 appears formula-inconsistent versus the prior-year product sales row, so treat the YoY card as directional unless the source workbook is confirmed.

Five-Week Trend

Last five weeks with light commentary.

Organic Ratio vs Marketplace Sales
A rising organic ratio is positive only if organic dollars are also growing.
Trend read: Organic sales grew from $2.7K to $5.1K and organic ratio rose to 50.13%. This is a constructive mix shift because total marketplace sales also reached the five-week high.
Efficiency Check
ACOS and ROAS stayed healthy while sales scaled.
Efficiency read: WK25 delivered the best ROAS in the window at 3.02 with the lowest ACOS at 33.14%. Efficiency improved while ad sales increased, so this is not an over-optimization signal.
Weekly Table
WeekMarketplace SalesAd SalesOrganic SalesOrganic RatioTotal ACOSROASYoYCommentary

Next Week Focus

Action plan tied to WK25 performance.

01

Protect the current efficiency core

WK25 improved both sales and efficiency. Keep budgets open on proven targets rather than cutting into the campaigns driving the $5.0K ad-sales week.

  • Keep strongest SP terms funded.
  • Watch budget caps on high-ROAS campaigns.
  • Do not over-tighten bids while conversion remains above 5%.
02

Scale where organic dollars are rising

Organic sales hit $5.1K and ratio crossed 50%. Use paid support to defend winners, not to replace organic momentum.

  • Prioritize ASINs with both ad sales and organic sales growth.
  • Separate defensive branded spend from growth/test spend.
  • Monitor rank and share around top converting terms.
03

Test controlled demand expansion

With ROAS at the best point in the five-week window, add measured reach rather than broad budget expansion.

  • Open 2-3 exact/phrase growth tests.
  • Cap test budgets separately.
  • Use weekly stop-loss thresholds by ACOS and CVR.
Next Week Improvement Areas

Budget

Operate around a 33-36% ACOS range for the efficiency core. Allow selective test campaigns slightly higher only if CTR and CVR justify the traffic.

Conversion

CVR held at 5.38% after a WK24 peak of 5.48%. Protect listing traffic quality and avoid pushing low-intent keywords too quickly.

Measurement

Next week’s win condition: marketplace sales hold above $10K, ad sales remain near or above $5K, and organic ratio stays healthy without paid sales slipping.

Next Week Target

Hold marketplace sales above $10K while keeping ACOS near 33-36%.

WK25 was the strongest week in the period. The next move is controlled scale: protect converting paid traffic, keep organic dollars rising, and test incremental demand without sacrificing the improved efficiency trend.

Protect efficiencyFund winnersControlled scaleMonitor YoY